Identity Day 2025

You are very likely to have heard of an Identity Fabric, but many of us have not had the necessary time or opportunity to delve into it. In this session we will consider what it is, why there is a focus on it and what we as individual Identity Security professionals should be thinking about in our approach to it.

Rudy de Sousa has over 15 years consulting, solution design and technical experience in Identity. He works with some of the largest organisations world-wide, with particular focus in Europe, Middle East and Africa, to help organisations achieve successful and efficient Identity outcomes. Rudy is EMEA Presales Director for One Identity, covering Privileged Access Management, Access Management, Identity Governance and Administration, and Active Directory Management.

The B2B landscape is evolving beyond transactions. In the era of B2B(2X), organisations must securely interact with partners, suppliers, employees, and customers. Trust is now a strategic imperative. To unlock opportunities, businesses need intelligent identity solutions. AI-driven risk analysis, decentralized identity, and advanced verification frameworks help mitigate risks, prevent fraud, and ensure seamless access. Join this session to learn how companies are reducing onboarding times, strengthening security, and streamlining digital interactions with scalable identity frameworks.

As a Senior Director of Product Management, Matt is responsible for building product strategies in bringing the PingIdentity product portfolio to market. Matt works closely with customers and partners to understand their current and strategic business needs in order to convert them identity outcomes that the product teams can deliver, resulting in the most modern and comprehensive platform in IAM. Prior to joining PingIdentity, Matt has over 25 years experience in the Identity Management and Security space working with companies such as Oracle, Symantec, Unisys, ForgeRock, and Passlogix.

Today’s organizations are realizing that securing identity isnʼt just an element of cybersecurity—it creates the conditions for success. We’re spending more than ever on technology to counter identity threats, yet we’re still getting breached in the same old ways. Rob Ainscough, who established and led the global IAM programme at supermarket group Tesco for 9 years, experienced this vicious cycle first-hand. Join him as he unpacks how the challenges in securing privileged accounts led him to rethink his identity security strategy and build a more resilient identity program. He’ll take the audience through first-hand accounts of the difficulties in protecting privileged access at Tesco, and the steps he took to reorient his program to successfully stop attackers in their tracks. The audience will walk away understanding the five indicators that it’s time to rethink privileged account security and leave understanding what they can do to shift their focus from managing accounts to securing them.

Rob Ainscough is the Chief Identity Security Advisor at Silverfort and a seasoned leader in identity and access management. With over a decade of experience building and scaling IAM programs in complex, global environments, Rob brings deep expertise in access governance, privileged access, and secure credentialing. He is known for simplifying identity security challenges and driving automation and risk reduction at scale.

Dagen leds av Johanna Samuelson – en erfaren och engagerande konferencier som med skärpa, värme och humor guidar dig genom programmet.

Johanna Samuelson är en erfaren och uppskattad konferencier, programledare och komiker, känd för sin kvicktänkthet, humor och värme. Med en bakgrund inom teater och stand-up har hon en unik förmåga att fånga publiken och skapa en levande atmosfär på scen. Johanna har tidigare lett evenemang för stora koncerner som DHL, Cygate och LeoVegas, och har även arbetat internationellt. Detta blir hennes fjärde år som konferencier på Identity Day-scenen.

Digital identities have been part of our lives long enough to leave behind a patchwork of databases, rigid processes, vendor lock-ins, and outdated architectures. This session challenges the notion that a "one-vendor IAM stack" is the only path forward. Anders Björk will explore the power of a truly agnostic approach to Identity and Access Management—one that puts flexibility, scalability, and user experience first. From internal workforce identities to CIAM, external access, and JML (Joiner-Mover-Leaver) flows, discover how decoupling your IAM strategy can future-proof your architecture and empower your organization to adapt faster, integrate smarter, and innovate freely.

With a strong technical foundation and deep expertise in digital identity and access management (IAM), Anders brings a unique blend of engineering acumen and strategic vision to the stage. As a seasoned professional in the IAM space, Anders plays a pivotal role in sales engineering, solution architecture, and defining product requirements—bridging the gap between complex technology and real-world business needs. A passionate IAM evangelist and prolific blog writer, Anders is dedicated to making digital identity accessible and actionable. Beyond thought leadership, they also create compelling marketing assets including instructional videos, use case guides, solution documents, and step-by-step technical tutorials. Whether driving product innovation or educating the industry, Anders is known for delivering insights with clarity, energy, and impact.

By using existing AI and Machine Learning functionality in combination with integrated IGA and PAM, organizations can achieve significant security benefits. As a result, higher security can be achieved and where affected actors, such as managers, system administrators and IT auditors, are effectively supported in their work.

Ingvar Johansson is an IT professional with more than 35 years in the IT industry. Ingvar has been focusing on Identity and Access Governance for the last 20+ years working for several leading IGA vendors. Ingvar is currently working at One Identity as a Principal Solutions Architect focusing on IAM in the EMEA region. Ingvar’s primary responsibility has always been as a solutions architect in a pre-sale role with the additional responsibility as a technical architect/consultant.

Identity is more critical than ever, it´s the foundation of who we are, guiding our values, decisions, and interactions with the world. Within the context of compliance and digital security, identity becomes even more significant. In a world where personal data is constantly at risk of being hacked or manipulated, maintaining a clear and secure sense of identity is essential to protect not just our personal information, but our autonomy and control.

With over 20 years of experience in Identity and Access Management (IAM), Sören specialize in Identity Lifecycle Management, Identity Governance, and Zero Trust Architectures.